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From €0 to €2.5 million in one year: how DOFNY took the internet by storm
DOFNY, a Belgian family-owned business specializing in heating and plumbing equipment for professionals, reached a major milestone in 2024: €2.5 million in revenue generated solely through its new e-commerce site, in just one year.
This digital transformation was made possible through its collaboration with our agency, Storiastart.
The challenge: opening a new sales channel
Although DOFNY has historically been strong in the field, it had not yet leveraged digital technology. The goal:
➜ Create an effective online sales channel
➜ Increase your visibility
➜ Attract a broader professional clientele
The solution: a development and marketing package from Storiastart
A custom e-commerce website
Our web team has designed a robust, user-friendly, and conversion-focused website:
. The technical architecture was designed to handle over 4,000 product listings linked across several of DOFNY’s internal software systems, featuring a smooth, fast, and intuitive interface.
A multi-channel marketing strategy
Our marketing team has pulled out all the stops to boost traffic and sales:
- Highly targeted Google Ads
- High-performing social media ads (Facebook, Instagram, LinkedIn, etc.)
- Regular newsletters to nurture the customer base
- SEO to build long-term visibility
- Targeted landing pages, aligned with advertising campaigns
The results: a flying start
In just one year, DOFNY’s e-commerce site generated €2.5 million in revenue.
This new channel has become a cornerstone of their business strategy, complementing their traditional operations.
What does this show?
The right digital partner can turn an ambition into a measurable reality. At Storiastart, we don’t just create things that look good—we also create things that deliver results.
As the head of the family business, Gaëtan Dofny embodies the new generation of leaders: ambitious, attuned to market trends, and aware of the challenges of the digital age. He spearheaded this transformation by partnering with Storiastart, driven by a clear vision: to make e-commerce a strategic driver for DOFNY’s future. His confidence and dedication were instrumental to the project’s success.