From €0 to €2.5 million in one year: how DOFNY took the internet by storm

DOFNY, a Belgian family-owned business specializing in heating and plumbing equipment for professionals, reached a major milestone in 2024: €2.5 million in revenue generated solely through its new e-commerce site, in just one year.
This digital transformation was made possible through its collaboration with our agency, Storiastart.

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The challenge: opening a new sales channel

Although DOFNY has historically been strong in the field, it had not yet leveraged digital technology. The goal:

➜ Create an effective online sales channel
➜ Increase your visibility
➜ Attract a broader professional clientele

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The solution: a development and marketing package from Storiastart

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A custom e-commerce website

Our web team has designed a robust, user-friendly, and conversion-focused website:
. The technical architecture was designed to handle over 4,000 product listings linked across several of DOFNY’s internal software systems, featuring a smooth, fast, and intuitive interface.

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A multi-channel marketing strategy

Our marketing team has pulled out all the stops to boost traffic and sales:

• Highly targeted Google Ads
• High-performing social media ads (Facebook, Instagram, LinkedIn, etc.)
• Regular newsletters to nurture the customer base
• SEO to build long-term visibility
• Targeted landing pages, aligned with advertising campaigns

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The results: a flying start

In just one year, DOFNY’s e-commerce site generated €2.5 million in revenue.
This new channel has become a cornerstone of their business strategy, complementing their traditional operations.

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What does this show?

The right digital partner can turn an ambition into a measurable reality. At Storiastart, we don’t just create things that look good—we also create things that deliver results.

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